17th January 2012
Book excerpt from new Amazon best selling PR book by Ronn Torossian “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.
Customer Service: Is Ignoring Better Than Ignorance? Hip-Hop Consumers & Br...
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16th January 2012
One of the most blatant examples of insulting the customer comes from Gap Inc., when the company changed its iconic logo abruptly in 2010. Overnight, the recognizable blue box went from classic to something that felt very down market and discounted. It of...
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13th January 2012
This is part 1 of a 2 part series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency and we have worked extensively in all aspects of travel publicity and as such, reading the NY Times on Saturday, 2 articl...
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10th January 2012
In 2011, a career survey revealed that behind being a commercial pilot, working in Public Relations was the most stressful job in America – for me, owning a PR agency in New York – the city that never sleeps – it’s nonstop pressure and requires a constant...
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05th January 2012
This is part 2 of a series on Travel PR. In 2011, the PR agency I founded, 5WPR was named the ninth largest travel PR agency. Book excerpt from new Amazon best selling PR book by Ronn Torossian “For Immediate Release: Shape Minds, Build Brands, and Del...
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16th December 2011
PR can be an incredible change-making business—and it is enjoying a well-deserved growth stage. Companies and people are beginning to recognize that the old way of building consumer or public equity is changing. IBIS World, a media research firm, says P...
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01st December 2011
Today for so many kids was the first day of school and the energy which kids bring to school is all inspiring – nonstop action, excitement, hunger, passion and desires. It is something which as a business owner I bring to work every single day and my man...
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29th November 2011
If you have visited Manhattan’s famed Central Park in the last month seeking peace and tranquility, you may have ventured elsewhere. Since 65 employees of the Boathouse restaurant walked off the job a month ago protesting work conditions, they have be...
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24th November 2011
10 Must-Read Public Relations And Marketing Books By Ronn Torossian
Owning 1 of the 25 largest US PR Firms, I am regularly asked about the best Public Relations books and as such, in no particular order wanted to offer my thoughts of the Top 10 PR books,...
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26th September 2011
One of the biggest challenges facing the PR industry was addressed in a recent Wall Street Journal story: measurement (Having represented more than 20 Fortune 500 companies, and owning a Top 25 Public Relations firm, I will readily admit that there’s no ...
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23rd September 2011
One of my favorite aspects of owning a NY PR Agency is the smart people I meet every single day who allow me to better understand the business world, media trends and what’s going on in the world.
A short summary of some of the fascinating encounters I...
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07th June 2011
The Public Relations industry – which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others (http://www.usatoday.com/money/media/2011-05-06-google_n.htm?loc=intersti...
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